SALES FUNNEL DESIGN
I freaking LOVE sales funnels. A sales funnel is a path a prospective client takes, from the point they first find out about you, to the point where they purchase a package. I can create rockin’ sales funnels for you that will allow you to scale your business.
Email Marketing Setup
Did you know that the most important marketing tool you can use is email? An email address is a direct connection to a client or potential client and email addresses rarely change. Furthermore, a message is 5x more likely to be seen via email than Facebook, and email marketing drives more conversions than any other marketing channel, including search and social (source).
Therefore, it is vital that your marketing plan include regular email marketing newsletters and campaigns. If you are new to email marketing, no problem! We can start by collaborating on a lead magnet, or freebie that is given to people as an incentive for subscribing to your email list. I can create this for you with your content and set up a system that seamlessly delivers the PDF, video, workbook, or whatever form the lead magnet might take to the new subscriber.
Once someone is on your list, it is equally important that you nurture them by providing great content that provides value and gives them a sense of what a coaching experience with you would be like. I will create email templates with custom graphics for you, as well as a clear and simple plan for the type of content you should create.
We’ll start with a welcome email sequence – a series of 5 emails that ends with an invitation to purchase a product or service from you. Welcome emails garner 320% more revenue per email than other promotional emails, so they are a great way to drive sales early on (source).
Then we’ll continue with regular newsletters and I’ll make sure they all get sent to the right people on your list.
As a coach you love working with clients 1 on 1, but you know that you can also help people through masterminds, group coaching, courses, and other offerings. Sales funnels make it easier for future clients to find the learning style that suits them the best.
For example, let’s say you write a blog post about your upcoming 3-month long group mastermind. The reader is intrigued and finds a box embedded within the post that invites them to sign up for your email list so they can stay in the loop about the new program.
On the backend, I set it up so that each person who fills out their information in that specific box, gets tagged as wanting to learn more about the mastermind. Then when it’s time to officially announce that enrollment is open, those readers will receive all emails pertaining to the program.
This same process can be repeated for any of your offerings, and clients with multiple interests can be signed up to be notified about each opportunity. Furthermore, if a client enrolls in a program or purchases a product, the system I’ll put in place will filter them out, making sure that they won’t receive sales emails for something they’ve already bought!
Go ahead, do a little happy dance! Your life just got a WHOLE lot easier.
Email Marketing / Launch Funnel starting at – $600 / mo
Welcome Email Sequence starting at – $500
Lead Magnet starting at – $500